Global leader in speed cubes and twisty puzzles since 1998
QIYI is a global leader in speed cubes and twisty puzzles, born in the heart of China's toy industry and grown into one of the most influential brands in modern cubing. From our home in the Chenghai District of Shantou, Guangdong Province, we design, engineer and produce puzzles for everyone from first time solvers to world champions.
The journey of QIYI began in 1998, when the company started as a plastic toy manufacturer in Shantou, a city widely known as the Toy Capital of China. Those early years gave us something essential – deep experience in plastics, mass production and quality control. As twisty puzzles began to rise in popularity again and a new generation of solvers appeared, we saw an opportunity to focus on cubes that feel fast, precise and accessible. In 2008 QIYI officially pivoted into speed cube development and launched its dedicated cube brand. That decision reshaped the entire company. What began as a toy factory turned into a specialized research, design and manufacturing hub for high performance puzzles. Over time, QIYI grew from a single product line into a family of brands, a 30,000+ square meter production facility and a portfolio of cubes that reach customers in nearly every region of the world.
At QIYI, our mission is simple and ambitious at the same time:
We believe cubes can change how people think, focus and connect. Our vision is to promote cube culture so that twists and turns become part of everyday life – in classrooms, competitions, living rooms and offices. To achieve that vision, QIYI follows a clear philosophy:
We design high performance cubes at prices that welcome beginners and still satisfy professionals. Everyone should have a chance to feel what a true speed cube can do.
Every cube is an engineering project. We invest in new mechanisms, magnet systems, materials and adjustment technologies so each generation feels smoother, faster and more controlled than the last.
QIYI grows together with the speedcubing community. We sponsor competitions, work with record holders, listen carefully to feedback and treat our users as partners in development. Our organizational values reflect that mindset. Integrity, efficiency, innovation and excellence guide our business decisions. Inside the company, unity, dedication, inclusivity and professionalism define our workday culture. We ask leaders to be people of strong character with strategic thinking, technical competence and clear methodology. Above all, we live by a service philosophy: excellence builds success and service wins the market.
Behind the brand QIYI stands a modern industrial organization with several key groups. Our teams span research and development, tooling, molding, assembly, quality assurance, sales, marketing, logistics and customer service. Around 200 to 300 people contribute to the cubes that carry our logo. Management at QIYI focuses on talent. We recruit and develop people who love puzzles, engineering, design and community building. We give them room to experiment and iterate, while maintaining tight standards for quality and reliability. Decisions are guided by market needs, competition feedback and customer satisfaction metrics, so innovation never drifts away from what solvers actually want.
QIYI operates from a large scale production base in the Chenghai District of Shantou. The facility covers more than 30,000 square meters and is fully dedicated to twisty puzzles and related products. Inside this space you will find:
This integrated environment allows QIYI to move quickly from concept to mass production. We can prototype a new mechanism, test it with professional cubers, refine the design and bring it to market at scale, all within a single ecosystem.
While the global brand name is QIYI, our product universe includes several sub lines that serve different needs and audiences.
The main speed cube line, focused on advanced designs and flagship models that balance performance and affordability.
Our heritage puzzle line with strong entry level and intermediate products, ideal for learners and schools.
The original brand identity that still appears on many classic designs, representing the roots of QIYI in early cube development.
A premium sub brand created in close collaboration with an independent designer known as X-Man. This line includes some of our most advanced competition hardware, especially the Tornado series. Together, these brands cover the full spectrum of twisty puzzles: from thoughtful first cubes for children to finely tuned hardware used on competition stages.
QIYI produces a very wide range of puzzles and accessories. Our catalog includes thousands of configurations and colorways. Some of the key categories are:
Budget friendly classics such as the Thunderclap and Sail lines, modern all rounders, and the X-Man Tornado series used by top level competitors.
From compact 2x2s and the distinctive QIYI 2x2x3 cuboid to advanced 4x4, 5x5 and higher order cubes. Many are available in both magnetic and non magnetic versions, with special models that set new standards at their release.
Sculpted megaminx designs with improved grip, shape mods like Mirror Blocks and Ivy Cube, as well as Square-1, Skewb, Pyraminx and other non cubic puzzles.
Big cubes such as the QiMeng Plus, dual purpose fidget puzzles, and creative variants that blur the lines between toy, art piece and competition tool.
Bags, cloths, tools and adjustment kits designed to help solvers store, transport and tune their puzzles.
Innovative items such as QY Clock and smart enabled cubes that connect traditional cubing with modern technology. Each product line is informed by real feedback from the community and is designed to complement the rest of the ecosystem. Beginners can start with a friendly, low cost model, then gradually move into more advanced or specialized puzzles as their interests grow.
From the earliest days of QIYI, engineering has been central to our identity. We see every cube as a mechanical system that can be improved. Some pillars of our innovation approach:
QIYI helped drive the rise of factory magnetized cubes. Our products use a variety of designs, including edge to corner configurations, corner to core systems and adjustable magnet layouts. On some premium models, users can tune magnet strength to match their personal style.
In advanced cubes, we replace traditional springs with pairs of repelling magnets. This approach can deliver a quicker, lighter turning feel with consistent resistance. Combined with ball core systems, this creates a stable yet agile experience for high level solves.
Many QIYI flagships feature multiple tension settings, often adjustable without tools. Users can fine tune elasticity and tightness to find their preferred balance of speed, control and corner cutting.
We use frosted plastics to improve grip, stickerless bodies with vivid color schemes, half bright shades for clear recognition and translucent editions for a unique visual style. Every choice aims to improve both performance and aesthetic appeal.
Cubes are lubricated at the factory and go through mechanism checks before they reach users. We verify turning feel, corner cutting, stability and resistance to pops or unwanted corner twists. Innovation at QIYI is continuous. We learn from each release, from every piece of feedback, and from the performance of our cubes in real competition environments.
A key part of QIYI's story is our close work with professional speedcubers and designers. These collaborations help us push the limits of what hardware can do.
QIYI has cooperated with some of the best speedcubers in the world. Their input helps shape product geometry, magnet placement, corner cutting angles and overall tension systems. In return, we provide hardware that supports record level performance.
The X-Man Design sub brand highlights this collaborative approach. The Tornado line of 3x3 flagships, especially the later versions with advanced magnetic and MagLev systems, represent a deep partnership between competition experience and engineering execution.
QIYI cubes have been present at many historic moments in the sport, including world records in 3x3 and dominance in events such as Clock. These achievements are a public proof of the reliability and speed that QIYI puzzles deliver under pressure. Each time a competitor chooses QIYI hardware for an important solve, it confirms that our attention to detail truly matters.
QIYI is more than a manufacturer. We see ourselves as part of a global community built around a shared passion for puzzles. We support that community in several ways:
Through these activities, QIYI helps keep the competition calendar active and accessible. We want solvers in every region to have opportunities to meet, compete and grow.
From a single facility in Shantou, QIYI products travel to customers all over the world. Our distribution network includes:
QIYI cubes are popular in China, North America, Europe, Southeast Asia, Eastern Asia, South America, the Middle East, Africa and beyond. Our products appeal to:
Wherever cube culture grows, we aim to be present with a range of products that fit local markets and preferences.
As QIYI grows, so does our responsibility. Our mission includes creating more cube related jobs and contributing to communities. Some of the ways we pursue this goal:
We see cube solving as more than a hobby. It encourages focus, resilience, spatial reasoning and fine motor control. When a child learns to solve a cube, they gain confidence that carries into other areas of life. QIYI is proud to enable those moments.
The puzzle industry is competitive and dynamic. New brands emerge, materials costs change, and global logistics become more complex. QIYI responds with flexibility and long term thinking. We pay close attention to:
Looking ahead, QIYI will continue to invest in:
Our goal is to stay at the center of cube evolution while remaining true to our core promise: high performance, accessible puzzles that bring joy to as many people as possible.
QIYI exists for everyone who loves puzzles, from the child turning a cube for the first time to the champion stepping up to a world final. If you want to explore our full product range, learn more about our latest innovations or find authorized retailers and partners, you can visit our official website: **TheQIYI.com** There you will find the world of QIYI in one place – cubes, stories, competitions and a community built around every twist.